SMARTcapital - NOI Discovery
NOI Growth Opportunities in Seconds
SMARTincome - NOI Delivery
NOI Growth & New Revenue in 30 Days.
By Adrienne Weil, Vice President of Strategic Partnerships and Business Development at the American Hotel & Lodging Association (AHLA)
Originally appeared in Lodging Magazine.August, 5, 2020
Part of this “new normal” is planning for unpredictability, says JJ Steeley, executive vice president of customer experience at Carbon Lighthouse, a company that delivers profitable climate solutions to commercial real estate owners, investors, and operators for financial, operational, and climate impact.“Those who plan for unpredictability will rise to the top, even in the toughest circumstances.”As part of LODGING’s AHLA Spotlight series, Steeley shared how Carbon Lighthouse is helping hoteliers take a data-driven approach to operating in the current environment and more.
Carbon Lighthouse is an energy savings-as-a-service company on a mission to stop climate change. We are focused on commercial real estate since 40 percent of U.S. carbon emissions come from the built environment.
To date, we’ve worked in over 100 million square feet of commercial real estate (predominantly office and hotel), eliminated emissions equivalent to decommissioning 11 power plants, and delivered more than $150 million in new profit for clients.Those that have signed on to convert their portfolio’s wasted energy into profit include Ohana Real Estate Investors (Montage Deer Valley), Montage Beverly Hills, Hawaiian Hotels (Royal Lahaina Resort), Westin Maui Resort & Spa, Claremont Club & Spa (a Fairmont Hotel), Benchmark Hotels, Goldman Sachs, The Swig Company, and Alexander & Baldwin.
The same technologies that enable Carbon Lighthouse to optimize a hotel’s energy use are also helping us guide our clients through today’s new normal.High levels of ventilation are crucial to the safety and confidence of guests but put huge demands on HVAC systems and operating expenses, not to mention the significant increase in carbon emissions.
Hotels have long been implementing more sustainable strategies to offset their carbon footprint in guest-facing areas of the business. Back-of-the-house investments have been more limited but offer an untapped opportunity for energy efficiency and cost reduction without sacrificing guest comfort.Carbon Lighthouse leverages advances in IoT sensors, AI and machine learning data analytics, building software, battery storage, lighting, and solar to make it feasible and cost-effective for hotels to invest in energy efficiency.We developed our patented AI platform, CLUES, to find, quantify, and deliver energy opportunities in hotels and other commercial properties. This software can quickly and accurately simulate building energy use at a granular level, combine it with other external data, and quantify a corresponding real dollar value of energy savings.
Rooted in thermodynamics and enhanced by machine learning algorithms to accurately and quickly establish how a building operates, CLUES adjusts the complex and interdependent configurations of these systems around the clock across a variety of ambient and occupancy regimes so that the building’s energy usage is optimized for maximum energy savings, occupant comfort, and carbon emissions reduction.
We’ve seen COVID-19 uncover a stark reality that most hotels lack even the basics of 21st-century proptech in their back-of-the-house systems. Increased pressures from the investment market, guest and group booking demand, and now COVID-19 and the recession require more modern systems that enable agile, resilient hotels.The slowdown from COVID-19 is allowing hotels to take a step back and reprioritize previously deferred maintenance, updates, and investments.
From recent wildfires that drove utility rate hikes in California to COVID-19 to carbon taxes in New York, the fairly unsexy HVAC system is playing a larger role in the industry’s overall financial picture.
AHLA is a cornerstone of the hospitality industry and has been on Carbon Lighthouse’s radar since we started serving the market. The critical work AHLA does for the industry aligns with Carbon Lighthouse’s goal of advancing and modernizing the industry through energy efficiency.
Carbon Lighthouse helps hotel clients take a data-backed, science-based approach with operating in the new normal.We not only streamline hotels’ current operations but modernize back-of-the-house systems for hotel resilience to weather both planned and unplanned disruptions in the future.